Make The Money Blog

(A 5 part series on making money online)

If you missed it, click here to read part 1
click here to read part 2
click here to read part 3

Part 4 discusses the Advertisers for your niche.

Advertisers

It is important that the Niche you are targeting has a relatively high amount of advertisers if you are using Adsense or other CPA or CPC methods to monetize your site. You can determine this through the Google Adwords Keyword tool. Enter a keyword in the tool and then look at the column “Advertiser Competition”

This column shows the number of advertisers bidding on each keyword relative to all keywords across Google. The shaded bar is a general guide to help you determine how competitive ad placement is for a particular keyword.

What this means is that Google is telling you which keyword has a heavy competition factor by many different advertisers. The more advertisers, the better price you can expect from an adsense click as the field will have higher bid prices on that particular keyword.

Using the shaded bar along with the estimated average CPC will help you determine what keywords you should target if you are using Adsense. It also tells you that these keywords are largely overpopulated by many of the top businesses on the Internet.

So how do you use this information in relation to building a non-adsense site?

Let’s say that you are not gearing your website or blog to adsense, rather you are building an affiliate site, knowing which keywords are highly competitive with many advertisers can allow you to avoid those keywords as they also will have heavy competition in the SERPs. In other words, if you target a keyword that has a lot of advertisers, inevitably you will also have to compete with those advertisers for clicks on your non-adsense site.

The Solution

So, what is the solution? Simple, use the keywords, but add in several low or medium competition keywords in your sales copy, blog post or article. By combining two or more keyword combinations along with the ‘hot’ keywords, you will cover more area as far as searchers are concerned, and you will ultimately balance out the competition.

Here is an example; the word ‘website traffic’ has a very high advertiser competition, more than 201,000 monthly searches and a CPC of $5. If you want to target this term then try using related terms near the main term. For example, “Increase your website traffic through the use of an SEO website traffic analyzer.”

This phrase is optimized in several ways to help you dominate your niche: it uses three different keyword structures, and is semantically related.

• Increase website traffic
• Your website traffic
• Website traffic analyzer

The term SEO is semantically related to website traffic and with Google’s LSI (Latent Semantic Analyzer) your phrase has more weight in the SERPs. Therefore, using more than just the single keyword phrase, you are now attracting a whole different realm of searchers.

Ideally, if you can incorporate several heavy hitters scattered throughout the post or article you will inexplicably gain more traffic then just with one phrase or two. Keep in mind you have to allow these terms to make sense to your readers and keep them semantically related.

In conclusion, if your goal is to attract organic searchers and monetize them with CPC or CPA offers, you will want to combine high advertiser competition and combine it with other terms very close to your original keyword phrase.

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This concludes part 4, stay tuned for the final part of this series, Searches.

(A 5 part series on making money online)

If you missed it, click here to read part 1
If you missed it, click here to read part 2

Part 3 will discuss the competition for your niche.

Competition

Many people will tell you that you should always choose a low competition and high CPC, however this is like finding a needle in a haystack! Competition online is not nearly as important as your marketing efforts, especially if you know about SEO optimization. If you have strong knowledge of your niche (subject or topic) you can choose the most competitive niche, as your experience and knowledge will allow you an advantage of many websites that are merely trying to capitalize on the keyword without an intimate knowledge of that niche.

So do not be afraid to enter a field that has very high competition. Your choice needs to be directly related to how aggressive you will market your website and how intense your knowledge is in that niche. For example, Forex is a highly competitive area, and has very high CPC (as much as $15), if you are an expert in brokerages, trading, stock markets and currency, then this is an ideal market for you. On the other hand, if you know very little about the subject, you will struggle to make your first dollar.

Think Wal-Mart

Competition in an online business is not highly relevant, just like it is in the offline world of business. If you were to start a business in the brick and mortar world, would you really worry about how many other businesses that will compete with you? For example, Wal-Mart does not weigh heavily on how many other discount stores are in an area when they propose to build one of their stores. They know they will be competing with grocery stores, discount clothiers, toy stores and pharmacies. Yet, they will still venture into an overcrowded market.

The reason Wal-Mart is able to do this, is because they offer discount merchandise, they have a well-known brand name and they know their markets. In the same respect, if you enter a market that is overcrowded, you must offer something others do not. This will set you above that competition and allow you to capture a larger percentage of the market share.

Look at the aspect of competition in an online business, if there are millions of websites related to your niche, and you are going to look like all the rest, you will have a tough time in competing. However, offer more value, and use wordpress SEO secrets as well as something to keep your market coming back to you and you will be able to compete even in the most overcrowded niches.

Beating The Competition

It also should be noted that if you commit yourself and dedicate resources to aggressively promoting your niche website, you would find that you could beat out much of the competition. Mainly because many niche sites are not heavily promoted, as many Internet Marketers attempt to put everything on ‘autopilot’. So, do not be afraid to enter a competitive niche. Dedication, aggressive promotion, and knowledge in your niche will help you succeed.

To determine the competition for a particular keyword, you can go to Google, or any search engine and type the keyword. Use quotation marks around long-tail keyword phrases to see how many websites use that phrase. The total number in the right hand corner of Google will tell you the resulting pages. This is the number of competitors you will have for that phrase.

Again, remember it is not the number of competing webpages, as much as it is your method of getting higher ranks and aggressive promotion. You can learn more about traffic by looking into this guide, 3 Steps To Search Engine Success

Subscribe Now so you do not miss any of these important tips to make money! Click the RSS feed or email icon to your right, under the Keep up to date.

This concludes part 3, stay tuned for Part 4 (Advertisers)…