Make The Money Blog

Finding a Good Niche to Make Money Online Free Part 5
(A 5 part series on making money online)

If you missed it,
click here to read part 1
click here to read part 2
click here to read part 3
click here to read part 4

Part 5 discusses the Searches for your niche.

How do you know consumers are actually searching for the niche you are choosing? This final part in our 5 part series will explore the searching of your niche and how you can ascertain the number of people interested in your niche.

Just because you think your niche is popular or it seems there is a hot trend in your niche does not necessarily mean you will acquire the searching public. You need to know how to TARGET those searchers and bring them to your page.

The best way to do this is to implement keywords relevant to your niche. However, you not only want to use the keywords related to your niche, you want to use associated (or semantic) keywords. As well as long-tail keywords. Become familiar with the searching behaviors of the public and use those behaviors to your advantage.

For example, when a person is searching for information associated with their pet, they are more apt to use a phrase instead of a single word. They likely will not use cat when they want to find information on the care of pregnant cats. Therefore, you must implement as many different keyword phrases as would be relevant to your niche.

One place I have found to be extremely helpful in this area is Google’s own keyword trend site at Google Insights for search. This free tool will help you determine associated and semantically related terms to use that will drive traffic. In our pregnant cat scenario, you can use the phrase “Pregnant Cat” and see that there are a nice variety of words people are using to search on this topic.

These words and phrases need to be used in your blog posts, articles and other web content to help searchers through various search engines find you. Insights for search will also reveal the hottest trend keywords that are on the rise, which will help you determine the best choice of phrases to use.

If you find that the niche you are looking into has poor search results, this does not mean it is a bad niche, it just means there are fewer people interested and likewise you can easily dominate this niche since the field is sparse with competition.

For additional ways to drive traffic you can check into the SEO Optimization Secrets or the 3 Steps to SEO Success

This concludes our 5 Part series on Finding a Good niche.

Good luck and if you need any help let me know through the comment section!

(A 5 part series on making money online)

If you missed it, click here to read part 1
click here to read part 2
click here to read part 3

Part 4 discusses the Advertisers for your niche.

Advertisers

It is important that the Niche you are targeting has a relatively high amount of advertisers if you are using Adsense or other CPA or CPC methods to monetize your site. You can determine this through the Google Adwords Keyword tool. Enter a keyword in the tool and then look at the column “Advertiser Competition”

This column shows the number of advertisers bidding on each keyword relative to all keywords across Google. The shaded bar is a general guide to help you determine how competitive ad placement is for a particular keyword.

What this means is that Google is telling you which keyword has a heavy competition factor by many different advertisers. The more advertisers, the better price you can expect from an adsense click as the field will have higher bid prices on that particular keyword.

Using the shaded bar along with the estimated average CPC will help you determine what keywords you should target if you are using Adsense. It also tells you that these keywords are largely overpopulated by many of the top businesses on the Internet.

So how do you use this information in relation to building a non-adsense site?

Let’s say that you are not gearing your website or blog to adsense, rather you are building an affiliate site, knowing which keywords are highly competitive with many advertisers can allow you to avoid those keywords as they also will have heavy competition in the SERPs. In other words, if you target a keyword that has a lot of advertisers, inevitably you will also have to compete with those advertisers for clicks on your non-adsense site.

The Solution

So, what is the solution? Simple, use the keywords, but add in several low or medium competition keywords in your sales copy, blog post or article. By combining two or more keyword combinations along with the ‘hot’ keywords, you will cover more area as far as searchers are concerned, and you will ultimately balance out the competition.

Here is an example; the word ‘website traffic’ has a very high advertiser competition, more than 201,000 monthly searches and a CPC of $5. If you want to target this term then try using related terms near the main term. For example, “Increase your website traffic through the use of an SEO website traffic analyzer.”

This phrase is optimized in several ways to help you dominate your niche: it uses three different keyword structures, and is semantically related.

• Increase website traffic
• Your website traffic
• Website traffic analyzer

The term SEO is semantically related to website traffic and with Google’s LSI (Latent Semantic Analyzer) your phrase has more weight in the SERPs. Therefore, using more than just the single keyword phrase, you are now attracting a whole different realm of searchers.

Ideally, if you can incorporate several heavy hitters scattered throughout the post or article you will inexplicably gain more traffic then just with one phrase or two. Keep in mind you have to allow these terms to make sense to your readers and keep them semantically related.

In conclusion, if your goal is to attract organic searchers and monetize them with CPC or CPA offers, you will want to combine high advertiser competition and combine it with other terms very close to your original keyword phrase.

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This concludes part 4, stay tuned for the final part of this series, Searches.