Make The Money Blog

(A 5 part series on making money online)

If you missed it, click here to read part 1
click here to read part 2
click here to read part 3

Part 4 discusses the Advertisers for your niche.

Advertisers

It is important that the Niche you are targeting has a relatively high amount of advertisers if you are using Adsense or other CPA or CPC methods to monetize your site. You can determine this through the Google Adwords Keyword tool. Enter a keyword in the tool and then look at the column “Advertiser Competition”

This column shows the number of advertisers bidding on each keyword relative to all keywords across Google. The shaded bar is a general guide to help you determine how competitive ad placement is for a particular keyword.

What this means is that Google is telling you which keyword has a heavy competition factor by many different advertisers. The more advertisers, the better price you can expect from an adsense click as the field will have higher bid prices on that particular keyword.

Using the shaded bar along with the estimated average CPC will help you determine what keywords you should target if you are using Adsense. It also tells you that these keywords are largely overpopulated by many of the top businesses on the Internet.

So how do you use this information in relation to building a non-adsense site?

Let’s say that you are not gearing your website or blog to adsense, rather you are building an affiliate site, knowing which keywords are highly competitive with many advertisers can allow you to avoid those keywords as they also will have heavy competition in the SERPs. In other words, if you target a keyword that has a lot of advertisers, inevitably you will also have to compete with those advertisers for clicks on your non-adsense site.

The Solution

So, what is the solution? Simple, use the keywords, but add in several low or medium competition keywords in your sales copy, blog post or article. By combining two or more keyword combinations along with the ‘hot’ keywords, you will cover more area as far as searchers are concerned, and you will ultimately balance out the competition.

Here is an example; the word ‘website traffic’ has a very high advertiser competition, more than 201,000 monthly searches and a CPC of $5. If you want to target this term then try using related terms near the main term. For example, “Increase your website traffic through the use of an SEO website traffic analyzer.”

This phrase is optimized in several ways to help you dominate your niche: it uses three different keyword structures, and is semantically related.

• Increase website traffic
• Your website traffic
• Website traffic analyzer

The term SEO is semantically related to website traffic and with Google’s LSI (Latent Semantic Analyzer) your phrase has more weight in the SERPs. Therefore, using more than just the single keyword phrase, you are now attracting a whole different realm of searchers.

Ideally, if you can incorporate several heavy hitters scattered throughout the post or article you will inexplicably gain more traffic then just with one phrase or two. Keep in mind you have to allow these terms to make sense to your readers and keep them semantically related.

In conclusion, if your goal is to attract organic searchers and monetize them with CPC or CPA offers, you will want to combine high advertiser competition and combine it with other terms very close to your original keyword phrase.

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This concludes part 4, stay tuned for the final part of this series, Searches.

The Chinese statesman, Sun Yat-Sen once said,

“To understand is hard. Once you understand, Action is easy.”

This rings true in every thing one may wish to accomplish, not only in building a business or trying to make money, but also in virtually every aspect of our everyday life. It is one of those natural laws to which we must adhere in order to reach our goals in life.

I recall as a young boy, my grandmother told me to go to the clothespress and get a poke. When she said this, I was absolutely stumped. First, I had no clue where or what the ‘clothespress’ was and secondly even if I did, I do not think I knew what a poke looked like.

With the puzzled look on my face, my grandmother soon realized that I did not understand her. So she took me by the hand, walked me into the den, and pointed out a closet, saying, “This is a clothespress” She opened the closet door and pulled out a brown paper bag, and exclaimed, this is a poke!

I now understood what she wanted me to do, and at any time, in the future I would be able to accomplish the task of going to the clothespress and getting a poke.

It is the same in the business world; sometimes we do not understand certain aspects although we may know what we want to accomplish. Although there are people who will tell you to do this or do that, you must first understand the how to, the lingo, and the process in order to take action and accomplish your goals.

Understanding the process of making money

understanding the principles and the procedures by which you can make money is the first step in actually making money. I have found that many people will tell you ways to make money, and they will even reveal some of the procedures, however they fail to ensure you fully understand the process or strategy. Just like Grandma telling me to get her a poke, she knew what she wanted, but until I knew what a poke was, I could not possibly get it for her.

If you are having difficulty in making money online, or in your business in general, you must not only learn but you MUST understand. The key to understanding is to ask questions and further your knowledge. Before you purchase a book or course to make money, you should make sure there is a valid support email where you can direct your questions or ask for a better understanding of the methods in the book.

Unlike in the brick and mortar world, if you buy a book, there is a rare chance you will ever get the opportunity to chat with the author. However, online this is almost an everyday occurrence. You can email and directly ask questions of the author in most cases. If you are unsure whether the seller would be responsive, send an email before you purchase. This way you know that someone is there to help you understand and ultimately once you understand, you can take action!

Good luck and as always if you have any questions, post them in the comments or email me.