(A 5 part series on making money online)
If you missed it, click here to read part 1
click here to read part 2
click here to read part 3
Part 4 discusses the Advertisers for your niche.
Advertisers
It is important that the Niche you are targeting has a relatively high amount of advertisers if you are using Adsense or other CPA or CPC methods to monetize your site. You can determine this through the Google Adwords Keyword tool. Enter a keyword in the tool and then look at the column “Advertiser Competition”
This column shows the number of advertisers bidding on each keyword relative to all keywords across Google. The shaded bar is a general guide to help you determine how competitive ad placement is for a particular keyword.
What this means is that Google is telling you which keyword has a heavy competition factor by many different advertisers. The more advertisers, the better price you can expect from an adsense click as the field will have higher bid prices on that particular keyword.
Using the shaded bar along with the estimated average CPC will help you determine what keywords you should target if you are using Adsense. It also tells you that these keywords are largely overpopulated by many of the top businesses on the Internet.
So how do you use this information in relation to building a non-adsense site?
Let’s say that you are not gearing your website or blog to adsense, rather you are building an affiliate site, knowing which keywords are highly competitive with many advertisers can allow you to avoid those keywords as they also will have heavy competition in the SERPs. In other words, if you target a keyword that has a lot of advertisers, inevitably you will also have to compete with those advertisers for clicks on your non-adsense site.
The Solution
So, what is the solution? Simple, use the keywords, but add in several low or medium competition keywords in your sales copy, blog post or article. By combining two or more keyword combinations along with the ‘hot’ keywords, you will cover more area as far as searchers are concerned, and you will ultimately balance out the competition.
Here is an example; the word ‘website traffic’ has a very high advertiser competition, more than 201,000 monthly searches and a CPC of $5. If you want to target this term then try using related terms near the main term. For example, “Increase your website traffic through the use of an SEO website traffic analyzer.”
This phrase is optimized in several ways to help you dominate your niche: it uses three different keyword structures, and is semantically related.
- Increase website traffic
- Your website traffic
- Website traffic analyzer
The term SEO is semantically related to website traffic and with Google’s LSI (Latent Semantic Analyzer) your phrase has more weight in the SERPs. Therefore, using more than just the single keyword phrase, you are now attracting a whole different realm of searchers.
Ideally, if you can incorporate several heavy hitters scattered throughout the post or article you will inexplicably gain more traffic then just with one phrase or two. Keep in mind you have to allow these terms to make sense to your readers and keep them semantically related.
In conclusion, if your goal is to attract organic searchers and monetize them with CPC or CPA offers, you will want to combine high advertiser competition and combine it with other terms very close to your original keyword phrase.
Subscribe Now so you do not miss any of these important tips to make money! Click the RSS feed or email icon to your right, under the Keep up to date.
This concludes part 4, stay tuned for the final part of this series, Searches.
